Heraeus Announces New Messaging to Dental and Laboratory Professionals

Industry News · Heraeus Kulzer · Apr 02, 2013

Heraeus Kulzer, LLC, the worldwide leader in dental esthetics, announced today that it will emphasize the message "Giving a Hand to Oral Health" in its communications with dental and laboratory professionals.

"We understand that a dental or laboratory professional's most valuable assets are his or her hands, which are the beauty behind the work," said Christopher Holden, Heraeus president. "Through restorative and esthetic treatments, these talented professionals use their hands, as well as their expertise, to provide patients with beautiful smiles, enhanced self-esteem and an improved quality of life. We are committed to providing innovative dental materials that meet the highest esthetic and quality standards to support these efforts, and we feel the phrase 'Giving a Hand to Oral Health' captures the essence of our role in that process."

Heraeus supports its valued customers by providing an impressive line of award-winning, market-leading restorative and esthetic materials, including Venus® resin composites and provisional materials, iBond® bonding agents, Flexitime® impression materials, Gluma® desensitizer, Venus White® whitening and oral care products, Mondial® denture teeth and Modern Materials® gypsum products. Additional support provided by the company includes extensive seminar and webinar educational offerings and a Customized Marketing Solutions website that helps practices and laboratories market their services using specially tailored materials.

To further enhance its customers' success, Heraeus recently made it possible for dental practices to sell the company's whitening and oral care products to their patients online through the newly-launched Venus Smile Store. This unique program gives each dental practice its own personalized web store to which they can refer patients, conveniently generating revenue opportunities for the practice while improving patient access to professional whitening and oral care products. Heraeus also maintains a sincere and serious commitment to social responsibility, generously supporting such causes as Breast Cancer Research, the National Children's Oral Health Foundation, and Give Back a Smile.

To keep its customers up-to-date regarding product developments, special promotions, educational offerings and other value-added services, Heraeus is asking customers to share their email addresses. In return, customers can choose a free gift. Click here to sign up: http://heraeusdentalusa.com/signup.

For more information on Heraeus or its products, call (800) 431-1785 or visit www.heraeusdentalusa.com.