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How are you managing your competitive advantage (differential) versus your competitors? what are you doing to increase your CA as we start to move in 2012?
Competitive advantage is a function of strategy that puts the firm in a better position than its rivals to create economic value for its customers â...See more Bruce Henderson Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value - Porter
In the subject line of your marketing eblasts, use less than 55 characters; don’t use all caps; and avoid the words “free,” “credit,” “offers” and “act now” to prevent being mistaken for spam.
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Marc Daichman
Andy Woods
Aaron Roux