Weekly Web Tips

  • Rayne Verity
    Rayne Verity added 4 posts
    • Rayne Verity
      Rayne Verity

      Your checklist for optimizing search terms:

      We have covered this topic in some of the earlier posts but I thought I would touch on it again in a more practical approach. Many dental labs use their websites as a gallery, contact info, introduction to the lab tool and for many they all achieve this goal,...

    • Rayne Verity
      Rayne Verity
      Computerization in dental labs
      Rayne Verity · Nov 2, 2012 at 9:17am

      The more I talk to lab owners the more I realize how the weekly web tips are addressing a very acute portion of the dental lab owner population. So this week will be focused on the earlier process of computerizing the lab and the pros and cons.

      Let me start with the glass being half empty approach and...

    • Rayne Verity
      Rayne Verity

      If you're brave enough....

      As we get to the December month of increased demand due to seasonal holidays and the insurance deadline date it's a great test on the systems in the lab for managing customer contact and most importantly production. But after December ends and we can all look up from the bench...

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    • Rayne Verity
      Rayne Verity

      Beware host providers that offer web design.

      While it's great to have all of your web info and tools in the one place, web host providers can provide easy to design websites with very little SEO meaning you won't score very highly in a search engine. Website design applications like wordpress or joomla...

  • Rayne Verity
    Rayne Verity added 5 posts
    • Rayne Verity
      Rayne Verity
      Integrating Social Media
      Rayne Verity · Sep 5, 2012 at 4:43am

      So we all see the little social media icons in the footer or the side bar of other websites, but what do they mean and what are the benefits? The most common is the Facebook blue "F", but there are some sites that have social media buttons that span the entire web page!

      Whatever social media you use...

    • Rayne Verity
      Rayne Verity

      Heads up. FDA Regulation changes - you could be exposed because of your dental laboratory website.

      Reading through the last post from Bennet Napier and this caught my attention:
      "Also, when you register you are required to provide your website address. FDA has been securing information from websites...

    • Rayne Verity
      Rayne Verity

      Optimizing photos for search engines

      Easy one this week. After the last few posts you should have your web masters/designers running around in circles.

      When human traffic is looking at a website they see all the graphics, pretty colors, calls to action and navigation. For a bot (the search engine...

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    • Rayne Verity
      Rayne Verity

      I want to get a large presence on the web but I don't have the time.

      There are so many tools you can use to spread across the web and join networks that will build your business presence. But how do we manage all the different platforms for meeting, discussing and educating our potential customers on...

    • Rayne Verity
      Rayne Verity
      Webinars - Good, Bad or Indifferent?
      Rayne Verity · Sep 28, 2012 at 7:36am

      Webinars are a great way to bring your audience together and present a new product or service, perform a training session for people who can't make the meeting or can be tied in with a marketing strategy to attract and qualify new accounts.

      The difficult thing about webinars is getting the crowd to...

  • Rayne Verity
    Weekly Web Tip: Free dental lab websites VS others
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    For anyone on the Bridge that is considering starting up a website for their lab but don't have the capital to get a custom website built there are a number of options. Each option has another cost, whether it be time or ownership of the website.

    As I can't directly link these sites due to the terms...[More]

  • Rayne Verity
    Weekly Web Tip: Okay Guys, Let's Start the Conversation
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    If possible I would like to query the tech interested to find a sentiment on the electronic case submission.

    There are currently 3 different modes of thought in the dental lab industry in terms of submitting cases over the web and we get a wide variance in feedback. So I open it up to the professionals...[More]

  • Rayne Verity
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    Weekly Web Tip: Ever been designing a site or company logo and wondered which colors you should use and what message you send?

    In an industry where everyone could tell me 36 different shades of white I thought I could offer some light info on the psychology behind colors and what they mean for sales...[More]

    How do colors affect purchases?

    blog.kissmetrics.com

    For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by

  • Rayne Verity
    Creating the Virtual Training Course
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    When BonaDent were at the market test stage of their on-site training they set up a FaceBook page and released the info through a group. They got a really good response but were restricted to the number of attendees due to the geographical distance. I suggested that they also stream it through a webinar...[More]

  • Rayne Verity
    Weekly Web Tip: Okay, I Have Analytics - Now What?
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    For those that have had their website created and designed for them, some form of analytics would have (or should have) come with the site. Analytics is the tool you use to track the traffic that comes to your site. It can provide you with all sorts of interesting information like:
    Where your visitor...[More]

  • Rayne Verity
    Weekly Web Tip: Timed Web Releases
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    The timed release of information can be very beneficial in terms of the relevant traffic you can get coming to your site. If you have training, a trade show or any event that people/customers will be interested in then releasing the information about said event can boost your traffic and exposure to...[More]

  • Rayne Verity
    Weekly Web Tip: Adding an e-Newsletter
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    There are different ways to get a database of emails together to send out some material at consistent intervals to stay in the front of your dentist's minds. Some generate it slowly over years, some buy the list and some have a sign up option on their website.

    Generating an e-newsletter over the years...[More]

  • Rayne Verity
    Weeky Web Tip: Linking with Complementary Products
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    One of the criteria that google assesses the strength of your website is with backlinks. These are links on other web pages that direct people to your site. A backlink can have different weight with the google bot that crawls your site. If you have a link on a page that is only viewed by 5 people a month...[More]

  • Rayne Verity
    Weekly Web Tip: Implementation of digital prescriptions.
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    Dental laboratory websites are used for advertising, exposure, creating new relationships and supporting the relationships already made. If you search any dental laboratory website chances are you will see a digital Rx in the form of a downloadable/printable PDF or a dentist portal to schedule or pre-book...[More]

  • Rayne Verity
    Weekly Web Tip: Attracting the next generation of tech savvy dentists.
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    Marketing is a strange beast. You could do a mail out to all the dentists in your area and get a couple of phone calls from prospects, you could personally visit all the dentists in your area and introduce yourself and your business and leave a sample/product marketing material, advertise in the paper,...[More]

  • Rayne Verity
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    Weekly Web Tip: When working on your website you work with a lot of the marketing fundamentals for your business. There are some steps you should take before even thinking about what content to put on your site and what search terms you should target:

    1. Who are your customers/target market - this one...[More]

  • Rayne Verity
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    Weekly Web Tip: The less actions and processes to the user the better. Have you ever wondered why google has the design they use? Huge amounts of money has been spent on research for the way that people interact with information. We see the LMT bridge now with a white background and black text because...[More]

  • Rayne Verity
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    Weekly Web Tip: One of the ways search engines track if a website is 'up-to-date' is by tracking changes. If a website is 7 years old but it hasn't changed any content or structure then it will fall in 'active' status. Blogs are a fantastic way for a website to stay active because the main function is...[More]

  • Rayne Verity
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    Weekly Web Tip: The google ranking system is based on age of the site, search terms, relevancy (which is an algorithm that collects your info and similar info into groups) and links. Of these, the easiest parameters to appeal to are the search terms and the links. Reciprocal links is when you have a...[More]

  • Rayne Verity
    Rayne Verity · Western Sales Rep at Dimension Dental Lab · Burnaby, BC

    Weekly Web Tip: We all know that search engines check the content on our website to match with a search. But did you know that URL and page title words are ranked higher than content?

    For example lets take www.lmtmag.com. If you were to look at the URL you wouldn't know it was a dental lab specific...[More]

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