'Your Brand is Your Reputation'

They say what happens in Vegas stays in Vegas; well, I’m going to spill a few beans about the NADL’s Vision 21 event which took place in Vegas last month. As always, it was an excellent meeting. About 300 people attended and 50 of them were first timers; if Vision 21 isn’t on your radar, I highly recommend you join them next year on January 15-17 at Caesars Palace Hotel & Casino in Las Vegas.

This year’s meeting offered insightful, collaborative roundtables focused on business-oriented topics selected by attendees and ample time to network with other lab operators and exhibitors. It also had a great lineup of speakers focused on leadership, team building, increasing productivity, creating a healthier workplace culture and expanding your client base.

One of the presenters who especially resonated with me was John Emery, Founder of Emery Agency, a brand consultancy based in Maine (emery.com). In his session, Awakening...