What Dentists Really Want

Chances are, if you were to actually ask your clients what they want, they'd more quickly deliver a list of things they don't want. What they don't want, in fact, is closely allied with what they do and there's a definite theme: they want less so they can have more.

For example, they want less bombardment of information. They want to know what they need to know culled into a manageable package. They want less change. They want simple solutions. They want remakes without accountability. They want less expense and more profit. They want things done in less time. They want less aggravation and more delegation. Get the idea?

In fairness, many of their wants are ones we all grapple with. We all have a lot on our plate, probably too much, yet we don't know which items to wrap up and save for another lifetime. We should have seen it coming: back in the 1980s, when cell phones and laptops were in their infancy, we had all the warning signs we needed. We're a society in love with...