Three Tiers of Service Equal Winning Business Strategy

By Kim Molinaro

Posted Apr 28, 2011 in Labs & Profiles


Peoria, Illinois-based Dental Arts Laboratories (DAL) offers its customers three tiers of service: branded DAL restorations from its traditional DAL laboratories; "esthetic zone" high-end restorations from its DAL Signature Restorations Laboratory; and a value line from 360 Dental Laboratory. Here, DAL Executive Vice President Scott Clark, talks about what it's like creating three service levels within one laboratory organization and how offering various tiers helps them thrive in any economic climate.



LMT: Tell us about how DAL's three levels of service evolved.


Clark: DAL was founded in Peoria in 1934 with the business philosophy of providing consistent quality prostheses at reasonable prices to dentists in and around the area. This continues to be our primary business model and, in 2008, represented about 85% of our overall sales. We offer a complete line of products in the average fee range, and...

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About The Author

  • Kim Molinaro

    Managing Editor at LMT Communications, Inc. · West Hartford, CT

    In her 25+ years with LMT, Kim has managed to combine her creative flair—infusing energy into our content and orchestrating some of our most popular theme issues—with the practical focus of keeping our processes...

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