Studio 32 hands out these Retainer Gallery cards to its orthodontic clients. On the back is a QR code patients can scan to view and select the retainer color of their choice.

In the past nine years, Studio 32’s investment in digital technology and its creative marketing strategies have helped grow the lab from nine employees to 25. Co-Owner Shane Williams is pictured in the middle of the front row in the black shirt and shorts; Co-Owners Mike Giesseman and Jessica Scott are to his left. Salesperson Ryan Scott is pictured second from the left.