Relationship Boosters

By Kim Molinaro

Posted Mar 05, 2013 in Management

1. Bring communication to a new level. Using web conferencing for case planning allows real-time communication between you and your clients, making it easier to troubleshoot issues that arise. For instance, Lab Owner Stan Bookstaber, Dentprod, LLC, Marlton, NJ, web conferences with his clients up to six times a week using a Logitec 3000 webcam with a built-in microphone and speakers. He either arranges a time in advance or, if he comes across an issue and needs an answer right away, he sends an instant message to his account to see if he's available to conference.


2. Solve a problem. "Doctors who invest in in-office mills think they can do multiple, same-day anterior restorations while the patient is in the chair, but they quickly realize it's more complicated than that. Our 'One Visit Ceramic Crowns and Veneers' service for CEREC doctors solves their dilemma," says Alwyn Naraine, CDT, CAD/CAM Excellence, in Manhattan. "We go into the office to...

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About The Author

  • Kim Molinaro

    Managing Editor at LMT Communications, Inc. · West Hartford, CT

    In her 25+ years with LMT, Kim has managed to combine her creative flair—infusing energy into our content and orchestrating some of our most popular theme issues—with the practical focus of keeping our processes...

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