Reader Priorities for 2024: Expanding Client Bases, Boosting Relationships
Posted Jan 08, 2024 in Publisher's Page
The results of our Planning for 2024 Survey bring good news: 79% of respondents have an optimistic outlook for their labs this year; this number is up nine percentage points from last year and up 19 percentage points from 2022. It’s encouraging to see that the level of business confidence among lab operators continues to trend upward! (You’ll find the full report on page 62.)
The number one growth strategy for 2024 among our respondents is expanding their client base. For example, Scott Emett, Manager, Digital Concepts, Saint George, UT, is focusing on slow, selective growth. “There are a few ways to be selective. If we’ve worked for a dentist in the past, he may be worth our time and effort to get him back. Or, if I hear good things about a certain practice, I’ll pursue it. The main thing is to visit dental offices, find out their concerns...