Public Relations: Promoting Your Company Without Big Bucks

By LMT Communications, Inc.

Posted Apr 28, 2011 in Marketing


When you build name recognition, your laboratory pops into your dentist-client's mind first. In this tight economy, consider using downtime to develop your public relations (PR) strategy, thereby increasing your exposure while reinforcing trust, loyalty and respect in your relationships.



While PR initiatives are often no- or low-cost, they do require a commitment of time to develop your message and broadcast it regularly through the press, your own media and community involvement. And although success may be hard to quantify in accounting terms, studies show companies that cut back on their investment in PR activities often have a simultaneous decrease in sales.


The two questions to ask when developing a PR plan are: "What information will benefit our clients?" and "How can we broadcast it?"


Following are some ideas for jumpstarting your foray into public relations:


Be Delivered—Through the Newspaper



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About The Author

  • LMT Communications, Inc.

    LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. In Print. In Person. Online.

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