Nash Dental Lab: Adapting to Stay Competitive

By taking risks, going outside their comfort zone and reinvesting in their laboratory, Greg and Dianne Nash, Owners of Nash Dental Lab in Temecula, CA, have managed to thrive in an ever-changing laboratory market. In business since 1986, during the last 10 years Nash Dental Lab has reinvented itself into a high-tech laboratory and milling center, increased staff from six to 16 and seen sales grow each year. Here, they share three of their most successful strategies for thriving during the tumultuous past decade:

Be an Early Adopter
While being an early adopter of new systems and materials can sometimes be risky, for Greg, it’s paid off handsomely. In 2005, the lab took a huge gamble and invested $250,000 in a complete Lava milling system. While it had to deal with a steep learning curve and other early-on problems like long waits for replacement parts, it was one of the first labs in California to offer the technology and quickly built a large customer...