NADL's Vision 21: Sharing Strategies for Success

"Knowledge not shared is knowledge wasted” was the unofficial theme of the NADL’s Vision 21 meeting in Las Vegas in January. From roundtables to panel discussions, attendees, speakers and exhibitors alike were all about sharing strategies for operating a successful laboratory. Filled with camaraderie, education and fun, the event focused on improving customer relationships, marketing, management and internal operations. 

Here are some highlights: 

With a total world population of 7.4 billion, there are 7 billion internet-connected devices worldwide, including multiple devices per person (yet only 5 billion people own a toothbrush!). “New forms of communication disrupt the usual way of doing things,” said Jonathan Perelman, Head of Digital Ventures at ICM Partners. His presentation, Growth Strategies, highlighted the value of content marketing...