Loyalty Rewards Programs: Build Loyalty, Control Cash Flow and Add Value

By LMT Communications, Inc.

Posted Nov 16, 2011 in Marketing

A loyalty rewards program that offers rewards points usable for travel or merchandise, cash back or account credit acknowledges your top clients for their valuable business. In contrast to a price discount that can devalue your product and reputation, a rewards program supports clients' profitable behaviors, nurtures an ongoing relationship and helps them connect your brand with something positive and tangible.


Travel rewards programs, for example, allow dentists to associate your lab with a memorable vacation. Bob Savage, Vice President and CFO of Drake Precision Dental Labs in Charlotte, NC, uses the lab's Travelflo rewards program(see below) as "another communication touchpoint with our customer. We can ask them, 'How was your vacation?' and have a conversation that helps build that relationship and goes right to the point of loyalty," he says.


Treasure Dental Lab in Idaho Falls, ID, has been offering its clients a cash-back rewards program for about 10 years. The program...

Please Log In or Sign Up (it's free) to read the rest of this article
About The Author

  • LMT Communications, Inc.

    LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. In Print. In Person. Online.

Please Log In or Sign Up to post to this article