Innovation at the Heart of Vision 21

“‘Uncertainty’ is the #1 word we use to describe the future of dentistry. The only problem is it’s not true. It’s ‘complexity’ not ‘uncertainty,’ and the worst thing you can do is not to lean into that complexity,” said Nicholas Webb, CEO of consulting firm LeaderLogic, LLC, at the NADL’s Vision 21 meeting in Las Vegas in January, themed Innovation: Looking Through a Different Lens.

Webb—the author of several bestselling books, including What Customers Crave and What Customers Hate and who had clearly researched our industry—shared the top three trends he believes will determine the future of the field: consumerization of healthcare, staffing and technology. “The impact of emerging technical trends will not destroy dental labs, but will destroy labs that aren’t using technology…it will displace you,” said Webb, referring to such technologies...