How to Build a Better Website: 8 Dynamic Strategies

Tapping into the marketing opportunities of the internet, almost 40% of laboratory owners now have websites for their businesses. While not everyone sees their sites as a new-business generator, many owners are taking a "build it and they will come" approach and viewing their sites as an important complement to their total marketing package and an effective way to expand their marketing outreach.

"Currently my website is under-utilized by my clients, but I feel as my lab grows it will benefit potential clients. My site has online prescription forms, along with information on the types of cases and customer benefits I offer. Basically I see my website as a media package for potential clients," says Brit Schiner, owner, Two Ocean Dental Lab, Dubois, Wyoming www.twooceandental.com.

Here are eight strategies for maximizing the effectiveness of your website:

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