Custom Automated Prosthetics: Tapping Into the Power of Video

Since opening in February 2010, CAP milling center is already servicing more than 200 laboratories, mostly from the New England area, and has broken sales records every month. One key to its success: an array of informative, step-by-step videos that help customers make the transition to digital technology.

CEO Rob Nazzal has turned his long-time hobby--video production--into an invaluable educational, customer service and marketing tool for his business, CAP (Custom Automated Prosthetics). Located in Stoneham, Massachusetts, CAP is a milling center dedicated solely to laboratory customers. "Our industry is undergoing a massive transition toward digital technology and 95% of laboratories will struggle if they don't find a partner to help them through the transition," says Nazzal. "Our goal is to help our customers try before they buy, get comfortable with the technology and avoid purchasing equipment until they're...