Continuing Education: the #1 Strategy to Connect With Clients

By Marc Daichman

Posted Mar 05, 2013 in Marketing


For years, I've been sponsoring continuing education events for dentists at least once a week and found it to be the best, fastest and easiest way to connect with clients and build my business. More effective than sales calls, direct mail or dental journal advertising, this marketing strategy enables you to meet and network with 10, 20 or 100-plus dentists in a relaxed environment. It's especially useful for labs that want to capture the attention of their local target market.



You don't have to start with full-day events, week-long cruises or destination trips; you can begin simply. Here are some tips for getting started and maximizing the success of your educational programs:


Pick the topic and speaker


You must truly be committed to providing a high level of education so dentist-attendees leave the seminar with more knowledge and/or skills than they walked in with. Provide great value, not commercials; you want attendees coming back...

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About The Author

  • Marc Daichman

    Owner at Asteto Dent Laboratories · Maplewood, NJ

    With a BBA in Marketing and his passion for sales and psychology, Marc entered the dental field in 1982 and, in 1985, became co-owner of Asteto Dent Labs, primarily handling marketing and business administration. A student...

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