Bob Ganley: Inspiring Innovation at Ivoclar Vivadent

For the past two years, nine different Ivoclar Vivadent teams had been working tirelessly on the development of Ivoclar Digital*—a new brand portfolio that comprises all of the company’s CAD/CAM products, including four new milling machines, new software and new materials—for launch at the IDS 2017 in Germany. In a group meeting in November 2016, with the deadline looming large, CEO Bob Ganley sensed his team members needed a motivational boost so he asked them to “close your eyes, imagine it’s Tuesday morning, the opening day of the IDS show, and you turn around and see the entire brand exhibit in front of you.” 

That was a vision they revisited frequently over the next few months and one that came to fruition much to the enthusiasm of the entire team, Ganley included. “One of the best experiences I ever had in my career was that Tuesday morning at the IDS,” he says.

While Ivoclar Vivadent...