VITA North America is the undisputed leader in improving the well-being of patients through the highest quality and most cost-effective restorative dental solutions that deliver exceptional experiences to our lab and clinical customers…one smile at a time.
VITA North America began as Vident in 1984 and was established to provide a unique combination of dedicated people experienced in all aspects of product development, marketing, service and educational training for the dental laboratory industry. Vident serves the expanding dental laboratory market with the development and distribution of select high quality materials and equipment. The combination of Vident's dedicated staff and direct sales force, most of whom are experienced dental laboratory technicians, provide us with an opportunity to obtain direct market input into all our efforts, including new product development. The key to our success has been the internationally recognized VITA® line of restorative products, including VM veneering materials, VITABLOCS CAD/CAM blocks, VITAPAN denture teeth and the VITA Easyshade Compact, Classical shade guide, Vitapan 3D-Master® Shade System.