When it comes to profitability I would say this: Compete on value NOT price.
Ask yourself "How can I bring more value, service, convenience, assurance, speed, or novelty to the service I am offering?"
This is how you can set yourself apart. This is how you can prevent your service from becoming a commodity, and how you can make your business engaging.
You are only limited by your imagination.
Posted to 10 Ways to Protect Your Profitability February 24, 2014