Smile to the Max: Ivoclar Vivadent Launches New Patient Website

Featuring nine real-world patients, Ivoclar Vivadent's new website tells dental consumers how IPS e.max can give them the smile they've always wanted.

To members of the dental laboratory community, "e.max" is one of the most recognizable brands on the market but, thanks to Ivoclar Vivadent's new consumer marketing campaign, it may soon be a household name, too.

The company has launched a new website, www.smiletothemax.com, to provide consumers with easy-to-understand information about IPS e.max, a host of before-and-after photos, and a look at how e.max can be used for anything from a single unit to a complete smile makeover. The overall message to dental consumers? It's never been easier for them to have the attractive and healthy smile they've always wanted.

The website features nine real-world patients who tell us through video interviews how their smiles—and lives—were transformed...