LMT at Ivoclar Vivadent: Meeting Industry Changes Head-on
Posted Jul 05, 2011
"The speed and velocity with which things are changing in our industry is unprecedented," Bob Ganley, CEO, told LMT during its recent visit to Ivoclar Vivadent's Amherst, New York facility. "The market is asking for change. Dentists and technicians are looking for technologies and services that save them time or make their businesses more profitable."
Ganley and his team are making sure they're embracing those changes, and that their laboratory- and dentist-clients are prepared for them. During LMT's visit, we heard about a number of product developments and services that are all centered on that effort. "For the first time, the Esthetic Revolution and the Technological Revolution have aligned, propelling dentistry to a new horizon," said Dr. Michael Gaglio, vice president of marketing. "This presents new opportunities for high strength and highly esthetic laboratory-fabricated restorations."
Gaglio is referring to Ivoclar's IPS e.max all-ceramic...