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Nelson Rego, CDT, provides techniques on how to become a service to your clients and not a commodity. He explains why lowering price is not the answer and why selling your clients on value and service is the way to gain market share in this economy.
13% of respondents to LMT's 2013 Dentist Survey plan to retire within the next five years. As baby-boomer clients begin to reach retirement age, lab owners need to target younger dentists to ensure a consistent workflow and a dynamic and diverse customer base.
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LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. Through LMT Magazine and our LAB DAY shows, LMT works to advance excellence in dental technology, enhance the products, services and communication of dental technicians, and give dental laboratory owners and managers the tools they need to flourish. Learn More »