Note: This clinic is from a past LAB DAY show
Nelson Rego, CDT, provides techniques on how to become a service to your clients and not a commodity. He explains why lowering price is not the answer and why selling your clients on value and service is the way to gain market share in this economy.
Owner at Smile Designs by Rego
Nelson Rego, CDT, co-owns Smile Designs by Rego in Santa Fe Springs, CA. An Accredited member of the American Academy of Cosmetic Dentistry, Rego has published over 65 articles on dental materials and techniques for leading dental journals.
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Bundled pricing is becoming more prevalent in the implant arena, according to LMT’s 2012 Fee Survey respondents. It allows labs to give clients an upfront price that includes not only the restoration, but also abutments and components.
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