Note: This clinic is from a past LAB DAY show
Stan Okon, CDT, discusses how to make your lab special by devloping your brand, which is not only necessary and fundamental to your success but also an opportunity to set yourself apart in today's market. A key component of your brand is selecting teammates and partnering wisely.
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The desire for personal service and easy communication is one of the reasons 79% of LMT’s 2013 Dentist Survey participants don't want their work outsourced overseas.
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