Driving Customer Equity: A Strategy for "Good" Growth

Vident, a VITA® Company · LAB DAY Chicago 2011

About This Clinic

Dr. Mark Murphy explains how your lab can grow and be healthier by developing, implementing and empowering your team to measure, monitor and manage the four tenets of customer equity: retention, client growth, cross selling and acquisition. He covers how to implement a systematized approach to strategic marketing, client longevity, dental practice growth and concentrating more of your clients' business with your lab to create a true win-win relationship.


  • For more information: Call 800-828-3839, ext. 238
  • Approved for 1 Professional Development CDT Credit
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