Dr. Mark Murphy explains how your lab can grow and be healthier by developing, implementing and empowering your team to measure, monitor and manage the four tenets of customer equity: retention, client growth, cross selling and acquisition. He covers how to implement a systematized approach to strategic marketing, client longevity, dental practice growth and concentrating more of your clients' business with your lab to create a true win-win relationship.
- Call 800-828-3839, ext. 238
- Approved for 1 Professional Development CDT Credit
