The lab constantly rotates the delivery vehicles among each of its routes so consumers can see all the different messages, like this one.

The cars have Maverick’s phone number and website address so consumers can get free referrals to dentists in their area.

Maverick sent a press release to its dentist-clients to promote the program and, so far, 50% of its local client base has signed up. “Our dentist-clients are thrilled to receive the referral and hopefully we get the case if a prosthetic is needed,” says Chandler.

“Harry the Denture Guy”— featured on Maverick’s newest car wrap—is also the face of the lab’s current denture campaign.

To complete their vision for the campaign, Fey and Chandler hired a photographer and actors/models in Pittsburg to take the exact photos they wanted. Here, the model’s face was pressed against a piece of glass to create the perfect look.