'Farmer' Marketing: How One New Jersey Lab Cultivates New Clients

LMT Communications, Inc. · Labs & Profiles · Nov 2007

  • While in Las Vegas for a destination education event, Daichman (left) and Solomon (right) got a chance to meet singer Cyndi Lauper.

  • Dr. Brian DePetris enjoys the lab’s “Spirit of NJ” brunch cruise around New York City. DePetris is one of 50 dentists who participated in the Sunday morning seminar.

  • Always striving to stand out from the crowd, Asteto Dent Labs sent unique holiday cards to all of its clients several years ago. The color-illustrated, die-cut cards featured fold-out elves with the faces of the laboratory’s employees. When the card is completely folded out, it reveals a photo of the laboratory—complete with case pans—and the message, “Season’s Greetings from your friends at Asteto Dent Labs.”

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