A Look Inside Ten Home-Based Laboratories: Technician Turned Do-It-Yourself Marketer

By LMT Communications, Inc.

Posted Jun 13, 2012 in Labs & Profiles

A lover of technology and learning new things, Miriam Olsen tackled the creation of her own marketing video and website.

Miriam Olsen, Dental Esthetics, Okemos, MI


Age: 48


Years in industry: 21


Lab opened: 1991


"When it comes to having a home-based lab, I've heard others say 'you never get away from your work,' but this has never bothered me. I've always looked at it as an advantage. When you love what you do, you don't need to get away from it," says Miriam Olsen, who has owned Dental Esthetics in Okemos, MI for over 20 years.


Olsen prides herself on her customer service efforts—like being available to her clients via phone during evenings and weekends—and fabricating cosmetic cases, and she's promoting these strengths via two new marketing vehicles she recently created: a video and website.


Using her Mac and iMovie software, she made a four-minute video that highlights her services with pictures of her work, music and even voiceover from Olsen herself. She sent DVDs to potential clients in the mail and then followed up...

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About The Author

  • LMT Communications, Inc.

    LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. In Print. In Person. Online.

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