Focus On Client Relations and Education Leads Laboratory's Growth

PDA Dental Laboratory has experienced a 500% growth in five years; Owner Troy Gasser shares his strategies for success.

After 20 years in the industry, laboratory owner Troy Gasser still can't build a crown. But when he decided to strike out on his own after seven years as president of Arrowhead Dental Laboratory, that didn't faze him. Gasser, a marketer by training, took ownership of PDA Dental Laboratory with an eye on growth and a systematic approach for getting there.

In 2003, Gasser purchased a 20-year-old, five-person laboratory in Boulder, Colorado. He chose this lab largely because of its long-standing emphasis on implants, potential for growth and beautiful geographic setting. Five years later, the laboratory's sales volume has increased by more than 500%.
There's no one strategy that helped him get there; rather, Gasser looked at each operation in the lab and implemented some simple yet impactful changes with the goal of streamlining...