How are you managing your competitive advantage (differential) versus your competitors? what are you doing to increase your CA as we start to move in 2012?
Marketing at Bego USA, Inc.
Dental Lab Technology
Competitive advantage is a function of strategy that puts the firm in a better position than its rivals to create economic value for its customers â...See more Bruce Henderson Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value - Porter
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LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. Through LMT Magazine and our LAB DAY shows, LMT works to advance excellence in dental technology, enhance the products, services and communication of dental technicians, and give lab owners and managers the tools they need to flourish. Learn More »