How are you managing your competitive advantage (differential) versus your competitors? what are you doing to increase your CA as we start to move in 2012?
Dental Lab Technology
Competitive advantage is a function of strategy that puts the firm in a better position than its rivals to create economic value for its customers â...See more Bruce Henderson Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value - Porter
Although only a quarter of respondents to LMT’s 2015 Marketing Survey use social media to market their laboratories, half of those lab owners say it’s an effective way to engage with clients in an informal and ongoing way.
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LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. Through LMT Magazine and our LAB DAY shows, LMT works to advance excellence in dental technology, enhance the products, services and communication of dental technicians, and give dental laboratory owners and managers the tools they need to flourish. Learn More »