What's your competitive advance advantage vs. your competitors?

Marc Daichman A very BIG advantage is to become very much involved in 'consulting' 'partnering' with your dentists,and I will mention a specific example: Get involved with the 'All on Four' procedure and become great at it, our lab is perhaps oneof 3 labs in our entire state that assists the surgeon on the day of th epatient's surgery to 'convert' the existing denture to one that the patient goes home with so that...[More] the patient has 'teeth' after the surgery(and then 3+ months later the patient comes back for their hybrid fixed overdenture,the one with the milled in titanium bar); By helping the 'surgeon' like this, you get referred to all his referring GP's, as a matter of fact, this is such a hot topic, I should send pics & article to LMT. All the major implant companies are following Nobel Biocare's lead because this is such a large area of growth.
Seek out surgeons doing these procedures,talk to the implant companies, and start learning about converting those dentures day of surgery and fabricating these hybrid overdentures,it is still 'on the basement floor!'

Aaron Roux wonderful insights from everyone! i hope more people continue to chime in on this topic :-)

For those Captek Certified laboratories or those who use Captek Certified labs for their outsourcing, please feel free to leverage us at Captek to help you leverage you "CA" and help educate your dentist-clients and prospects with Captek AGD/CE credit. A great way to leverage our partnership, showcase your...[More] lab as a Captek provider, educate the dentists on Captek, benefits, new & improved materials, etc.

Betty Zoller Thank you Marc, I will check the sites out.

Andy Woods One of the challenges we all face is ensuring our "advantages" are meaningful from the perspective of our clients and prospects. In what way do our proposed improvements, initiatives and investments add "value" to the customer experience and is that value easily perceived and communicated.

Marc Daichman Yes,agree it takes time,but something we must do: be everywhere dentists are,and as much as possible;Check our 'education' calendar on our website(asteto.com) just to see the number of events we are involved in(more to belisted!) this Spring,and by the way,we are using : eventbrite.com the most innovative tool to hook up with and have Drs register for events on your website.
Also, we do anything &...[More] everything possible to be different,handing out large chocolate 'tooth' gifts on Val. Day to our clients(when delivering cases) to basically being a resource of almost anything to help dentists with.

Betty Zoller This year we are trying to get to our name out every way we can. It take s alot of time.