They Want What You've Got . . . and They Need It, Too

What's the number one thing most "singles" want in a potential date? Nice teeth.

That—from an article in USA Today—is an awfully powerful piece of information. Think about this: what these singles want, you've got the power to provide!

Standing inside the jam-packed Exhibit Hall at this year's LAB DAY®, I thought about that article and how every product on display is focused on building the smiles of America.

I felt the magnificence of what we—as a community—contribute to a person's emotional well-being and I felt truly honored and proud to be a part of it. I wonder how often you, too, dwell on the importance and relevance of what you do.

In another survey—this one conducted for Listerine—USA Today reported that the number one makeover procedure adults want is cosmetic dentistry. Again, dentistry is in the limelight; comforting data at a time when some laboratories continue to see business remain flat or even decline....