The Sky is Falling . . . Not

We hear that things "out there" could be a lot better: many laboratories are hurting, business is spotty, dentists are slow and, worst of all, we see that price competition has gotten downright ugly. Times are tough.

It seems like this is "pay-attention-and-think-as-clearly-as-you-can time": time to grapple with what strategies you can employ to thrive in a market gone haywire.

Is the sky falling on dental technology? Despite the slump coupled with a highly competitive climate, I don't think so.

People are living longer, the world's population is growing and every one of us needs teeth. So the need for restorative services will always thrive.

What's under fire, though, is the way these services are provided. For many of you, the core purpose for entering this field—to pursue your passion for creating natural-looking dentition—is being challenged by change.

The market certainly isn't "same old, same old" by any stretch that suggests comfort...