Small Lab 'feel' Propels Laboratory to Big-time Growth
Posted Apr 28, 2011 in Labs & Profiles
Things have happened fast for Keating Dental Arts. Just six years ago, Shaun Keating, CDT, opened the laboratory in a small space with a staff of six. Now, the laboratory employs 125 people in a 31,000-sq.-ft. facility and is on track to hit $16 million in sales this year.
Keating notes that sales exploded during his first year in business. He credits that growth, in part, to his participation on DentalTown magazine's internet message board where he frequently discusses cases with dentists. Its participants began touting the virtues of Keating's laboratory and business rolled in.
Shortly thereafter, he appeared on the cover of an issue of DentalTown and, in 2006, that magazine's readers voted Keating Dental Arts Best Crown and Bridge Laboratory.
But rapid growth also has its challenges. "It was always my vision to combine technical expertise with truly personalized service," says Keating....
