R-Dent Dental Laboratory: Boosting Motivation and Morale with Incentives and Recognition

By Maribeth Marsico

Posted Mar 21, 2014 in Labs & Profiles

The R-Dent staff may feel like family, but many of the employees actually are family. Pictured with Randy (back row, red shirt) and Daxton (front row, red shirt) are the employees at R-Dent who are related to at least one other person at the lab.

Bartlett, TN


Owners: Randy & Daxton Grubb


42 employees


When Daxton Grubb joined his father Randy’s laboratory in 2002 after working at a Fortune 500 company, he had already learned a thing or two about employee motivation. “The company set unrealistic goals and only managers were rewarded for good performance. I was determined not to make the same mistake here,” says Grubb.


While 20 to 30% of R-Dent’s managers’ compensation is based on their department’s net profit, Daxton also has sales and incentive programs for all employees. First, there are monthly incentives: employees get $100 if their department reaches its monthly sales goals, or $200 if it exceeds its goals by at least 10%. In addition, performance-based incentives are given every three months; Daxton allocates a percentage of the previous quarter’s...

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About The Author

  • Maribeth Marsico

    Senior Editor at LMT Communications, Inc. · Cheshire, CT

    A 30-year veteran of the editorial department, Maribeth loves getting to the heart of the story. She especially enjoys creating and analyzing reader surveys and staying in touch with our readers.

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