IPS e.max: Unprecedented Market Penetration

By LMT Communications, Inc.

Posted Sep 13, 2023 in Industry News

Thanks to its physical properties, esthetics and ease of use, Ivoclar Vivadent’s IPS e.max—the first lithium disilicate on the market—penetrated the marketplace with unprecedented speed. Introduced in 2005, an estimated 170+ million IPS e.max restorations have been fabricated worldwide.

Also a contributing factor to the product’s success: the company’s strong marketing efforts to create brand awareness among laboratories, dentists and patients alike.

 

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About The Author

  • LMT Communications, Inc.

    LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. In Print. In Person. Online.

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