Five International Laboratories Combine Efforts to Create Powerhouse
Posted Feb 09, 2012 in Labs & Profiles
February 2012--
The Aurum Group, headquartered in Calgary, Alberta, forms a strategic partnership with four labs from around the globe.
Mark Maier says it was the perfect storm. In 2008, the economy was floundering, offshore competition was intensifying, and dental laboratory suppliers were getting into the milling center business. Maier's family's laboratory--The Aurum Group, headquartered in Calgary, Alberta--knew something had to change.
"For a while, CAD/CAM was a differentiator, but soon the industry was saturated and it quickly turned into a race to the bottom in terms of pricing," says Maier. "We've never competed on price and we weren't about to. We had to ask ourselves, 'how are we going to continue to differentiate ourselves, increase economies of scale, and bring our business to the next level?'"
The solution: pooling resources with four leading laboratories from around the globe--Cordent Dental Advice Group in Holland,...
