DTG's Rallying Cry Unites Like-Minded Technicians

By Kim Molinaro

Posted May 17, 2016 in Management

In 2013, frustrated by the changes he was seeing in the industry—mass digitization, commoditization, consolidation—Von Grow, Owner of Dark Horse Dental Studio in Pleasant Grove, UT, sent out a rallying cry via social media to his fellow technicians:


“I propose that we all band together in the name of high-end, handmade, esthetic restorations and do not let machines take over our jobs. …Instead of hoarding all of our secrets and techniques, we give the information away freely to other like-minded technicians and dentists,” proposed Grow. “…everyone within the sound of my voice who is feeling helpless, downtrodden, fearful of the future or just wants to get excited again about the work you do, let’s take a stand. Let’s get a worldwide network going that is so big, it cannot fail.”


His words struck a chord and technicians responded in droves. The result? The Dental Technicians Guild (DTG), a closed Facebook-based...

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About The Author

  • Kim Molinaro

    Managing Editor at LMT Communications, Inc. · West Hartford, CT

    In her 25+ years with LMT, Kim has managed to combine her creative flair—infusing energy into our content and orchestrating some of our most popular theme issues—with the practical focus of keeping our processes...

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