Lab Owner Shares Strategies for Making the Most of Social Media

By LMT Communications, Inc.

Posted May 17, 2018 in Post-Show Coverage

It was standing-room only at Dental Wings’ LAB DAY Chicago seminar, Using Social Media to Enhance and Improve the Running of a Modern Dental Lab. Ashley Byrne, Managing Director at Byrnes Dental Laboratory, Wheatley, UK, shared strategies for building your lab through social media.


Byrne assured audience members that creating and maintaining a consistent social media presence doesn’t require a huge time commitment; in fact, he only spends about 20 minutes per day posting on LinkedIn, Instagram and Facebook.


Here are some of his tips for making the most of these online outlets:



  • Emotion is the number one reason customers choose a specific brand. “Customers don’t buy what you do, they buy why you do it,” said Byrne. Generic posts such as “looking for a new lab?” don’t attract much attention; posts that invite readers into...
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About The Author

  • LMT Communications, Inc.

    LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. In Print. In Person. Online.

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