Mark Murphy and Brian Connolly discuss innovative strategies and tactics for helping your customers cross the chasm from analog PVS to IOS digital scanning for impression-only inputs and how you can utilize IOS to help CPR (Convert more new doctors, concentrate a larger Percentage from same and Retain existing customers.). Learn why dentistry has not adapted a more digital input approach, and how you can evaluate and design cost-effective growth and retention tactics for your customers that move them into a digital input using IOS.