As 3D printing technology continues to evolve, finding the right company to partner with can be a daunting task. Join Jamie Stover, CDT, as he asks Calvin Song and Jeremy Guidinger to share their experiences transitioning from analog to digital production, and how purchasing expensive lab hardware and racing against depreciation and obsolescence to achieve a return on investment led them to embrace the Carbon subscription model. They offer examples of current applications that increase production efficiency and profit margins, as well as tips and techniques for transitioning to digital production and effectively communicating and motivating clients to adopt new products and materials.