Why Dentists Will Choose Your Lab...and It's Not Price!
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Note: This seminar is from a past LAB DAY show
Do you really know why dentists use your lab? Providing great-looking crowns on time is no longer enough. Jim Buchanan covers how to differentiate yourself by providing value and how leveraging free industry resources can help a lab of any size avoid the price race to the bottom.
Jim Buchanan
Director, National Accounts at 3M Oral Care · Saint Paul, MN
Jim Buchanan is a National Account Manager for 3M Oral Care and has been with the company for 39 years, 24 of those years in sales and marketing management positions. Responsible for the U.S. launch of Lava Business in 2001,...