Why Dentists Will Choose Your Lab...and It's Not Price!

Note: This seminar is from a past LAB DAY show

Do you really know why dentists use your lab? Providing great-looking crowns on time is no longer enough. Jim Buchanan covers how to differentiate yourself by providing value and how leveraging free industry resources can help a lab of any size avoid the price race to the bottom.

Speaker
  • Jim Buchanan

    Director, National Accounts at 3M Oral Care · Saint Paul, MN

    Jim Buchanan is a National Account Manager for 3M Oral Care and has been with the company for 39 years, 24 of those years in sales and marketing management positions. Responsible for the U.S. launch of Lava Business in 2001,...

About The Host
  • 3M Oral Care

    3M Oral Care promotes lifelong oral wellness through inventive solutions that help oral care professionals achieve greater clinical, professional and personal success. Learn more at 3MESPE.com (dental) or 3MUnitek.com (orthodontics)