Using Social Media to Market Your Lab Like a Pro
Note: This seminar is from a past LAB DAY show
Using social media to market your lab is an important growth strategy. Eduardo Al Douihi and Emily Cadet provide marketing strategies to grow your lab’s audience and engagement including content ideas, posting types/schedule, boosting posts and utilizing paid ads to maximize your reach and attract more customers online.
Approved for 1 Professional Development credit

Eduardo Al Douihi
Dental Product Marketing Manager at Carbon · Miami, FL
Eduardo Al Douihi is a Senior Marketing Manager at Carbon, leading go-to-market strategies that drive adoption and growth across innovative dental solutions. With 8+ years of experience in product marketing, branding, and sales, he combines creative strategy and data-driven execution to deliver impactful...

Emily Cadet
Senior Program Manager - Marketing at Carbon · Sunnyvale, CA
Emily Cadet is a Senior Program Manager and Social Media Manager at Carbon, where she’s worked since 2021. She leads strategy and content initiatives that help connect innovation with community. Outside of Carbon, Emily runs her own social media platform, sharing her expertise in digital storytelling and brand growth.
Carbon, Inc.
Carbon - 3D Printing Technology for Labs