Kristen Paladino and Jen Boisseau explore the challenges labs face in growing their business and how they can address those challenges with marketing. They provide hands-on tips and advice for low- and medium-cost strategies that can have an impact on any business.
Jen Boisseau
Group Account Director at Umbrellas on the Beach Marketing Agency
With over 15 years of experience, Jen Boisseau specializes in creating integrated, insight-driven marketing strategies for B2B and B2C clients. From research and strategy to execution, she’s passionate about growing...
Kristen Paladino
VP of Strategy & Client Services at Umbrellas on the Beach Marketing Agency
With 23 years in healthcare marketing, Kristen Paladino specializes in bringing brands, products, and solutions to life. She excels in storytelling that solves complex challenges, drives market growth, and fosters customer...