LAB DAY Chicago 2015

Marketing Your Dental Lab

From CAP

Call 877-977-7889

Note: This seminar is from a past LAB DAY show

Marketing your lab can be a daunting task, but it can also increase awareness of your lab’s offerings as well as your customer base. Evan Leek examines analog marketing tactics to increase your lab’s presence within the market and teaches the basics of developing your messaging, positioning, and targeted print marketing materials such as ads, mailers, business reply cards and more.

  • Approved for 1 Professional Development credit
Session

  • Friday · Friday 2:00pm - 3:00pm

    Comiskey · West Tower, Bronze Level Level

Speaker

  • Evan Leek

    Marketing Director at CAP · Brookline, MA

    Evan holds two Masters degrees in digital marketing and communications from Emerson College and has a diverse background that includes marketing and communications, digital media, game design, studio art and data analytics. ...

About The Host

  • CAP

    CAP provides outsource manufacturing services exclusively to dental laboratories while working to reduce their costs by providing them access to state-of-the-art digital manufacturing systems, including 3Shape and Roland.

Related Seminars
  • A New Level of Software Integration

    CAP

    1 Professional Development credit · CAD/CAM dramatically reduces labor and increases efficiency but there is much more to automation than just CAD/CAM. With Robert Nazzal, this software review program includes many additional...

  • CAD/CAM Solutions: What's Right for Your Lab

    CAP

    1 Scientific credit · Today, there are several dozen choices when looking at CAD/CAM solutions. Bob Cohen, CDT, details how to best sort through this selection and provides an analysis process to help you...

  • Custom Abutment Digital Workflows

    CAP

    1 Scientific credit · Bob Cohen, CDT, and Samuel Wainwright demonstrate a new, fully open titanium custom abutment solution and show how this cost-efficient, fully integrated CAD/CAM solution can be incorporate...

  • Digital Marketing: Start Small but Think Big

    CAP

    1 Professional Development credit · Through examining a number of different digital marketing best practices, Evan Leek shows you how to extend your lab’s reach into the digital realm by starting small but thinking...

  • Implants and CAD/CAM

    CAP

    1 Scientific credit · The implant market is growing every year and now you can choose from several implant-supported, automated solutions. Bob Cohen, CDT, and Samuel Wainwright review simple and complex...