Building Your Business

Call 708-367-1207

Note: This seminar is from a past LAB DAY show

Learn how to build an Integrated Marketing Program to grow your customer base and strengthen your relationship with existing customers. Keith Crittenden and John Von Thaden discuss the critical elements of a consistent marketing campaign and how to leverage each of these to better connect to your customers.

Credits
Approved for 1.5 Professional Development credits

Session

Friday · Friday 10:00am - 11:30am
Gold Coast · West Tower, Bronze Level Level

Speakers

Keith Crittenden

President at AmericaSmiles/AMS Technologies · University Park, IL

Keith Crittenden has been a dental technician for 40 years, having earned his certification from the Northwest School of Dental Technology in 1982 and starting his own lab in 1984. He is the CEO of United Dental Resources...
John Von Thaden

Managing Partner at Apprize Solutions · Saint John, IN

John Von Thaden joined AmericaSmiles and the American Cosmetic Dental Lab Association in mid-2014. With more than 25 years of leadership experience, he previously held positions with Federal Signal Corporation; most recently...

About The Host

AmericaSmiles

AmericaSmiles - Maximizing Your Lab's Potential - Visit us at LabDay - Booth D-46 (East Exhibit Hall)

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