In today’s evolving marketplace, the importance of using technology is paramount to success, but the loss of the artistic process has hurt the dental industry. Successful technicians must have a great understanding of both of these. Peter Pizzi, MDT, covers case management, diagnostic communication, new technologies, artistic approaches using CAD, the importance of photographic communication and perception, and material choices in today’s CAD/CAM environment, showing how artistry and technology can work well together.