The full contour monolithic zirconia crown has evolved from “trend” to “standard.” A standardized commodity-driven market has essentially leveled the playing field, but you still need to use your knowledge and experience to produce the quality and individual character you desire. What differentiates you from your competition? How do you create your own unique “signature”? Brian Lindke, CDT, demonstrates how to build dimension into your zirconia offerings and offer additional levels of creativity and solutions to your clients.