NFL Great Emmitt Smith Joins Exciting Lineup of Keynote Speakers At Sirona's CEREC® 30th (C30) Anniversary Celebration

Sirona Dental, Inc., the worldwide leader and pioneers of digital dentistry, recently signed Emmitt Smith, former NFL great and current President and CEO of Emmitt Smith Enterprises, Inc., to appear on stage during its upcoming CEREC^® 30^th (CEREC 30) Anniversary Celebration. Smith replaces Earvin “Magic” Johnson, Jr., who had to withdraw from C30 due to personal reasons.

Emmitt Smith rose to prominence in the 1990s as the superstar running back of the Dallas Cowboys, and was an integral part of the team’s phenomenal success in winning three Super Bowl championships in a four-year span. Smith culminated his illustrious Hall of Fame career with the proud distinction as having the most rushing yards in NFL history, a record he still holds.

Since his retirement from football in 2005, Smith has successfully transitioned his talents from the gridiron to the business world, founding Emmitt Smith Enterprises (ESE)—an umbrella company...