Aspen Dental Drives Home Importance of Having The Right Support in Series of New Ads Featuring Danica Patrick

Syracuse, N.Y. – In an industry where advertising is wrought with white lab coats, dental chairs and perfect smiles, Aspen Dental-branded practices are breaking through the sea of sameness with a new recruitment marketing campaign featuring Danica Patrick, driver of the No. 10 Aspen Dental Ford Fusion in the Monster Energy NASCAR Cup Series.

The campaign, which features four 30-second videos, uses Patrick’s own racing career as a metaphor for what dentists experience on their career journeys, highlighting the importance of knocking down obstacles and surrounding oneself with the right support.

The spots – “Mentors,” “Don’t Go It Alone,” “Career...