Facing a dearth of trade shows this year, LMT launched LAB DAY Online in November to provide a much-needed venue for our community to connect in this COVID 19 world. While nothing beats a face-to-face trade show, this was the next best option—and a safe one.

Like all of you, LMT pivoted, quickly augmenting our website to house Virtual Booths. The 68 exhibitors went all out to pack them with new and tried-and-true products, show specials, technique manuals, company information and technical videos. Many even filmed personalized, “it’s-great-to-see-you” welcome videos just for LAB DAY Online shoppers, who could message company sales reps directly through the website, LABDAYonline.com.

We integrated Zoom so manufacturers and suppliers could host 101 Product Demonstrations and 17 Webinars—some of which featured well-known industry speakers you might find at any in-person LAB DAY. The 1,820 attendees tuned in to the events live during the first...